Along with the increasingly fierce competition in the sales market, to highlight the product's buying point, flash point, the focus of shopkeepers concern is the design and production of packaging boxes.

In order to design product gift boxes with product selling points, it is necessary to grasp the requirements of clear consumers, which ways to highlight the strengthening of the product buy some? How to attract the attention of consumers? The same product due to the different ways of product packaging, to the consumer's feeling is not the same. Some people have used the same product detergent into different plastic packaging bottles, and then let consumers carry out the application, the result is that consumers feel that it is several different products of detergent. That kind of test just shows that the packaging is not the same, which directly affects the consumer's purchase, but also affects the sales of a great element.

Gift packaging boxes have a key driving effect on the marketing of the product. Place the product in a prominent part of the mall or large shopping malls, so that consumers can notice at a glance, that for the company's fame is not high, publicity planning assets are relatively limited, the gift packaging box is a surprise treasure. A gift box is a form of expression that combines a well-known brand, product characteristics and its product culture and art, which can attract the attention of consumers and create the desire to buy.

The above experiment illustrates the added value that packaging can give to a product, and makes us realize that the same product can be very different depending on the different gift boxes. This is all to let consumers have a different psychological state experience, in the invisible also enhance the competitiveness of the product, enhance the sales of the product.